Updated on July 27, 2024

When building links you always want to keep a few things in mind, your links should either be:

• Natural (social links, press releases, local citations).
• Be topically relevant (blog comments, forum posts, niche edits).
• Have strength (guest posts, HARO links, rented links).

Below we’ll discuss all these links briefly, in order of strength/value (low to high):

Social links

If your site is brand new you want to start by setting up social profiles such as Facebook, Twitter, Youtube, LinkedIn, and so forth.

Press releases

I would strongly advise to go for one of the higher priced press release services to end up on sites such as Bloomberg, Business Insider, Yahoo Finance, Google News, just to name a few.

Local citations

There are tons of services out there that will do this for you, but it’s better to pay a little bit more per citation so that they get your NAP (Name, Address, Place) right, as many cheap services use bots that don’t get it right.

Blog comments

Do not use tools for this and don’t buy them at cheap marketplaces such as Fiverr. Instead, find the authority sites in your niche (you can use Ahrefs/Semrush/SerpStat) to locate them based on DR and traffic.

Leave a thoughtful comment that has a good chance of getting approved and don’t worry about nofollow or dofollow. Your goal is to get links from authorative topically relevant pages.

Forum posts

The downside of forums is that you need to create an account and at many forums they have rules in place to protect themselves from mass spam, for instance you need to have at least xx posts before they allow you to drop a link in a post.

You can still drop a link in your profile but such links carry very little weight. A link in an actual succesful thread is valueable and should not be ignored so I do think it’s worth the time to engage on forums if your niche is suitable for that. Google has never said a bad word about forum links.

Niche edits

Others call them link insertions, these links are rather valueable because you can choose the most topically relevant post yourself where you want your link to appear.

Site owners usually don’t accept them in posts that have been published recently and they might not be too happy if you choose a post with a ton of traffic or incoming links but it doesn’t hurt to try right?

The website you want your niche edit to appear on doesn’t even have to be hyper relevant to your site because you target specific posts, you need this to increase the number of incoming links from unique domains (ref. domains) as Google weighs heavily on that.

You will find hundreds of high-quality link insertions in our database.

Guest posts (on sites that invite contributors)

Did you know there are plenty of sites that accept guest posts without asking for anything in return?

Usually they carry footprints such as ‘write for us / become a contributor’, some people are very much against that but I see nothing wrong with it.

There is a but, sites that are easy with their acceptance (as in approve everyone) usually don’t reward you with a dofollow link, and yet other sites abuse those footprints to be found easier and will ask for money, so when you hunt for those sites make sure you only go for the best ones your niche has to offer.

ThemeCircle compiled a list of 5,000+ of such sites that you can access here, and most of these sites aren’t in it to make a quick buck.

Other guest posts

How to land guest posts other than buying them from us?

Through outreach!

I wrote a guide on how we do outreach and you can easily follow that and do it yourself. I highly recommend you read it.

Sure, you need a few tools to pull this off but most of these tools are inexpensive or carry a one-time fee.

Before you start reaching out think about what you have to offer them in return, an incentive.

A few things that pop up in my mind are:

• Offer them a mention on your social profiles.
• Perhaps you have a newsletter you can mention them in?
• Think of a threeway link exchange where you give them a link from another site.
• Create custom graphics for them, for example an infographic.
• Offer them cash.

Only offering them a guest post, eg free content, won’t cut it. Website owners spend more time rejecting content than accepting it so no one will respond in an excited way if there is nothing more in it for them.

HARO links

Help A Reporter offers the most valuable links one can acquire.

It’s not easy to find someone to do this job for you so if you have a bit of time on your hands I highly recommend you do it yourself.

Unfortunately it has turned into a bit of a cesspool of scams with fake DR boasted sites pretending to be the authority in their niche so be careful and don’t pay anyone.

Especially when it comes to services that charge $250-500 for a HARO link, most will just get you published on DR 50-60+ guest post farms that others sell links on for $50, just to name something.

PBN stacks

This is a new service we just launched and as far as I know it’s not being offered by anyone else the way we do it.

I’ve set up three networks for this:

• Tier 1: Niche relevant websites
• Tier 2: General sites
• Tier 3: General sites

We offer two types of stacks:

1. A 3-tier stack, consisting of 1x tier-1, 2x tier-2, and 4x tier-4, linked in a pyramid with only the niche relevant tier 1 site linking to your page. The price of this stack is $99 and only available at Legiit. Don’t forget to use coupon code: ST30USD for $30 off.
2. A 2-tier stack, this can be used to strengthen your backlinks, so instead of using our tier-1 network you can point it at a backlink you acquired or purchased such as a guest post or link insertion. You can purchase this from our dashboard for $59.

We do not interlink any of the individual layers to prevent any type of footprints.

The domains are clean and have most backlinks pointed at the homepages so that we don’t have to use redirect plugins that can cause 404 soft errors.

The content is produced with our proprietary AI script which sources data from upto 12 industry relevant authority sites and we feed all that data to ChatGPT to actually generate the content. I’m quite proud of the end result.

Rented homepage links

Once again, it’s hard to find a quality service out there and we don’t offer this as a service either.

The reason being that I strongly believe that expired domains loose their strength within 12-24 months max.

An acceptable way of doing it is to find a domain that is relevant to your niche and restoring it with the help from the Wayback Machine (archive.org). This way Google might cut you some slack.

In the past there were countless services that offered you 20 homepage links for $100-200/month.

The problem with such services is that they place the same 20 clients on the same 20 sites, which results in massive footprints and as the result of that the domains all get deindexed in max 6-12 months and you risk penalizing your website.

In conclusion

I’ve covered 11 different link types in this post, from foundation links to links that move the needle.

Social links, press releases, blog comments, forum posts, and local citations don’t pack a punch they do provide a solid foundation.

On which you can expand with niche edits, guest posts, PBN stacks, HARO links, and homepage links..

Do keep in mind ranking takes time but once you rank, and you focus on quality only, your rankings will be there for years to stay.

When it comes to it, you’ll never go wrong buying links from us as we’re obsessed with quality backlinks and won’t let any dubious sites be part of our database.