Let’s get straight to it, two players in this space: SERPTrust and Indexsy, at first sight offer similar services like niche edits (link insertions) and guest posts, but they approach the market differently.

SERPTrust, run by Dutch entrepreneur Dennis from his base in Vietnam, emphasizes transparency, and premium quality. On the other hand, Indexsy, led by Taiwanese-Canadian Jacky, positions itself as a convenient, hands-off solution but often leaves clients in the dark about what they’re actually getting.

As someone deeply involved in the SEO industry, I’ve seen how these differences play out in real campaigns. SERPTrust lets clients browse an extensive database of sites, hand-pick opportunities, and ensure every link aligns with their strategy.

Indexsy, however, operates more like a black box:

Jacky and his team select sites for you, which can lead to inconsistent results and questions about the legitimacy of their methods.

In this comparison, we’ll dive into their offerings, pricing, processes, and overall value, with a focus on why SERPTrust’s premium, transparent approach outshines Indexsy’s opaque model.

Whether you’re an agency, business owner, or SEO specialist, understanding these nuances can save you time, money, and potential Google penalties.

Core Services: Niche Edits and Link Insertions

Both SERPTrust and Indexsy specialize in niche edits, inserting links into existing, aged content on authoritative sites. This method is powerful because it leverages pages that have already built trust with Google, avoiding the risks of new, unproven content.

At SERPTrust, the process is client-centric.

You get full access to a curated database of sites, complete with metrics like Domain Rating (DR), traffic, country, and relevance. This means you can select exactly where your link goes, ensuring it fits your niche perfectly.

SERPTrust handles the outreach, content integration, and delivery. This transparency minimizes surprises and maximizes ROI, as you’re not gambling on someone else’s judgment.

Indexsy, by contrast, keeps things secretive.

Their description boasts a “two-step process”: they identify a relevant post based on your ordered metrics, then reach out to secure the placement. Sounds straightforward, but clients have no say in the selection.

Jacky decides for you, which raises red flags. Many in the industry suspect that services selling links “based on RD” for insertions often rely on hacked or compromised sites, especially when they’re bundled in packs without client input.

Indexsy’s packages, like their Authority Links (RD 500+ average) or Platinum Packs (RD 1000+ with 1000+ traffic), promise high metrics, but without visibility into the sites, how do you know they’re not low-quality or risky?

Their “holy grail” claims feel overhyped, especially when similar services have been caught using unethical tactics.

In practice, SERPTrust’s model delivers premium quality because every link is vetted by the client. We’ve built a reputation for ethical, sustainable SEO, no shortcuts like potentially hacked sites.

Indexsy’s approach might work for quick wins, but the lack of control could expose your site to penalties if Google detects unnatural patterns.

Guest Posts: Quality vs. Quantity

Guest posts are another key offering, where both services create and place content on third-party sites to earn backlinks.

SERPTrust stands out here with its focus on high-value, relevant placements

Clients can browse the database, choose sites based on detailed stats, and even specify content preferences. We produce custom, well-researched articles that add genuine value, ensuring the posts rank well and drive real traffic over time.

Indexsy’s guest posts appear more commoditized

They offer local SEO guest posts with features like NAP (Name, Address, Phone) citations and Google Maps embeds, claiming results like “top 3 in local + organic in Jacky’s secret HVAC case study.”

While this sounds impressive, the pricing suggests corner-cutting: a single link on a site with Ahrefs Domain Traffic 1000+ costs just $90, scaling to $740 for 10. At those rates, the content is likely thin or generic, produced at scale rather than tailored.

Plus, clients can’t choose the sites, it’s all handled internally, leaving you to trust Jacky’s picks without oversight.

For local SEO, SERPTrust integrates guest posts into broader strategies without relying on gimmicks. Our clients report consistent, long-term gains because they control the process, avoiding the “spray and pray” mentality that plagues opaque services like Indexsy.

Additional Services: Local SEO, PBNs, and Traffic Boosts

Diving deeper, Indexsy branches into riskier territories that SERPTrust deliberately avoids to maintain premium standards.

Take Indexsy’s Local SEO PBN (Private Blog Network) offerings:

For $250, you get 200 citations across their network, with options for dofollow, nofollow, or unlinked mentions.

They even suggest submitting links for indexation via a bot. This screams spam, blasting 200 PBN links could tank your rankings overnight, as Google has cracked down hard on such networks. Even as tier-2 links, it’s a bad idea in 2025’s algorithm landscape.

SERPTrust steers clear of PBN’s entirely, focusing on white-hat tactics that build real authority.

Indexsy’s Local SEO Retainer ($1,000/month) includes 300 citations, tiered PBNs, CTR (Click-Through Rate) campaign management, and 5 monthly local guest posts.

But lets break it down:

Those 5 posts are valued at around $450 based on their a la carte pricing, leaving $550 for spam elements like fake clicks and PBNs.

They offer a “guarantee” add-on for another $1,000/month, but it requires pre-purchase contact, more opacity.

SERPTrust doesn’t offer retainers built on manipulation; instead, we empower clients with tools for sustainable growth.

Indexsy’s BrowserBlast service is particularly eyebrow-raising:

For $250 (one-time) or up to $7,997/month for bulk (20 URLs), they “drive traffic to mimic virality,” promising rankings boosts in 24 hours.

According to their own words it typically lasts just 4-5 days, targets positions 3-30, and includes a guarantee for reruns if results stay out.

This is essentially CTR manipulation, simulating user behavior to game Google. While it might provide short-term spikes, it’s unsustainable and risky, potentially leading to manual actions.

SERPTrust is exploring ethical traffic services but only as recurring, evenly distributed monthly options at lower prices, ensuring no harm to your site (we would most likely use Mechanical Turk, if we’d ever offer such services).

Prior to even considering to offer such services we’ll have to do a lot of extensive testing.

In all these areas, SERPTrust prioritizes quality over quick fixes. We don’t engage in spam practices that could jeopardize your SEO; everything is transparent and client-driven.

Pricing Breakdown: Value for Money

Pricing is where the differences really shine. Let’s compare key packages in a table for clarity: