The Pages You Should Link to – Link Distribution Explained

Backlink Distribution
June 11, 2019 Dennis 0 Comments

Google cares about the small details, ignoring them is not an option.

You see, search engine optimization is like a huge puzzle.

And in this guide, we will teach you how to solve it.

So let’s jump right in.

Link Distribution for Small Service Sites

This is an easy one so I keep it short & sweet.

  • 80-90% to the homepage
  • 10-20% to your about, contact, our rates, FAQ pages.

This is for one-page sites where you want to see the homepage ranked.

I discussed this in my previous post:

The Perfect Anchor Text Strategy in 2021 & Beyond

There is not an awful lot you can do wrong here as long as you stick to the break-down as explained in the above link.

Time to Talk About the Big Bucks

One-page sites are largely a thing of the past, even plumbers, dentists, lawyers offer a wide range of services these days.

Affiliate marketers that used to run sites a la Adsense Flippers switched to a model that’s way broader.

Which means a large number of pages that you can link to.

And that can get rather confusing, hence this guide.

So purely from an SEO point of view a quick break down:

  • 30% to the homepage.
  • 20% to informative pages.
  • 50% to monetized pages.

Don’t over complicate easy things, you can also do 30% to the homepage and 20% to informative pages, or vice versa.

The question is, however:

Why do you want to link to informative pages or the homepage at all?

We are simply giving Google what it wants!

And at the same time, we are increasing our overall authority.

A link to the homepage isn’t a wasted link, it will help boost every new post that you publish.

The same applies to a link to an informative article that you can’t make money from, you can link from that article to your money pages.

Or more importantly, as discussed in the perfect anchor text strategy, it allows us to be ultra-conservative with our anchor texts to those pages, and build a rock-solid foundation.

All this in preparation to go harder on our money pages.

This is what I meant with SEO is a big puzzle to solve, every little detail matters and everything hangs together and depends on each other.

Get one thing wrong and eventually, things can collapse.

We are not spending thousands of dollars on a house of cards.

Getting my drift?


So Let’s Talk Link Distribution

You want to distribute your links in a pyramid shape.

Sure this doesn’t answer the questions which exact pages to build links to but we get to that later.

It’s clear that the homepage is getting the majority of the links, at 25-30%.

So that is our foundation of the pyramid, or perhaps better said our first layer.

We also know we build only 20-25% of links to informative pages, so that represents the upper half or our pyramid.

The middle (largest) section of links goes to our monetized pages.

So let’s say we got 100 backlinks to divide:

  • 30 links – homepage
  • 12 links – money page one
  • 10 links – money page two
  • 8 links – money page three
  • 6 links – money page five
  • 5 links – money page six
  • 4 links – money page seven
  • 3 links – money page eight
  • 2 links – money page nine
  • 2 links – informative pages 1-5
  • 1 link – informative page 6-15

Fill it in how you like, it’s just to illustrate the point.

With 50% of your links going to non-monetized pages, and about 95% of them being brand or other non-keyword anchors you bought yourself quite some credit at Google.

What can go wrong with a strategy like this?


I’ve never heard of Google penalizing sites that spread out their links to much.

Same like I’ve never heard someone going broke because he spread out his investments.

All makes perfect sense right?

So Which Pages to Target…

As in which informative pages?

The ones most relevant to your keywords, then again I suppose most of your supportive content is related to your money pages or it wouldn’t carry the tag supportive.

So why do we even publish informative content?

Few reasons:

  • To show our readers that we aren’t only in it for the money.
  • To not have affiliate links on every single page (Google might not like that).
  • To support our money pages (eg. internal links can be sent from there).
  • To make it easier to attract guest posts (some sites refuse to link to money pages).

When you buy guest posts from our database it’s extremely rare that a site owner refuses to link to your money page.

But when you do your own outreach you will notice that it will be much harder to land free links if you ask them for a link to your sales page opposed to an informative page.

The reason we get away with it, and why some guest posts seem rather expensive is because we pay the site owners to get it published.

Nothing comes for free in this world.

SEO has become a pay to play-ground.


So when you link to your informative pages try to make it as random as possible.

There will always be several money pages you can link to from there.

Random = natural = what Google likes most.

When it comes to your money pages…

In the most ideal scenario, you would say most links go to the pages with the toughest to rank keywords.

Although that makes sense in theory.

There is no guarantee you will rank for your most difficult keywords.

If this site that you are trying to rank is brand new I’d say focus on your less competitive keywords first.

There are multiple tools out there to help you determine the difficulty of a certain keyword and I’m personally a fan of Keyword Finder.

Their interface looks great, is easy to use, and more importantly, their results are quite accurate.

If you have an established site I recommend tools like Ahrefs or SEMRush.

You simply enter your site, and you will see which keywords you are currently ranking for.

Ahrefs Organic Keywords

You can then filter it based on volume or position, or a combination of both to find your most lucrative keywords.

With a little luck, you already made some sales so you know what converts best and weigh that in as well.

In case of our own site you can clearly see which page receives the lion share of the traffic, or better said has the most potential.

Beginners Guide to On-page SEO

Heck yeah, why not insert an internal link to it from right here.

Although this is an informative page, selling SEO works a little different than most other niches.

People don’t buy such service during their first visit so for us these pages function as the first step in our sales process.

Once people visit such a page we can retarget them with advertisements, for example, to promote our case study and so on.

Anyway, I’m drifting off.

I think most have been said and if you have any questions feel free to get in touch.

You probably already know about our Facebook group where we share advice on SEO, insights into how sites rank, and I also use it somewhat as my personal blog, plenty of stuff you don’t want to miss out on.

Hope to see you inside!