When you walk in an antique shop how much would you enjoy taking the first five minutes listening to a sales person spell out a long list of items in stock?
Probably, you would smile through it all as you wait to ask about a specific item you have in mind.
Or probably you would try to identify something on the list with features similar to what you’re looking for.
However, wouldn’t it be easier for the sales person to listen to your needs first and then give you a list of options similar to what you’re looking for?
Attention is a powerful tool that can produce the intended results if used well.
A sales person is likely to make a sale if the client feels appreciated and recognized.
Similarly, your readers won’t divert from your content if you give them the attention they crave and need.
Creating content is not much different from a sales scenario!
Your content will be much more compelling if you identify the needs of your readers first, before dishing out your package of great advice.
However, since your readers are not walk-in clients, then you’ve got to think outside the box and create the perfect strategy to help you know more about your audience.
Notice how I’ve made this piece of content of about you?
- I’m asking you questions.
- I’m asking you what you would do in a certain situation.
- I’m asking you what you would prefer!
Below are some great tips to help you learn about your readers and understand their needs.
After which, you’ll be better placed to create content that’s compelling enough to win you a mega following.
Identify the Personality of Your Audience
Your content will be more captivating for your audience if you’re able to identify the type of audience you’re addressing.
Your content should not be condescending, too playful, too formal or too humorous for your audience.
If your readers feel that the tone and mood in your content are inappropriate, they will likely move on and fast to another article or piece of content that feels just right for them.
For example, in most cases, technical writing is best written in a solemn, formal and explanatory style.
Also, use of industry-specific terminologies can go a long way in ensuring you maintain an authoritative position on the technical side of things.
However, it’s also critical that you understand when to use what terminologies.
Inappropriate use of technical terms and jargons can easily ruin your content, and your writing career may soon follow suit mainly because your readers may lose their trust in you.
So, before you get started, get to know the type of content you should write for your target audience.
For example, if past posts are available, then read through the posts and identify the writing style in use.
Otherwise, you can search for the top trending topics and publications on the issue you’re addressing and get to know what the type of content readers find captivating.
Carry Out Industry Research
If you want to understand your readers on a deeper level besides knowing about the products they are interested in, then carry out some research in the industry in question.
If your audience feels that you understand their challenges, needs and concerns, they will view you as an authority in the industry, which will make them more comfortable trusting you and taking your advice.
For example, if you’re writing an article about pet food, first research about pets, pet owners and pet care. The research will equip you with priceless information about what is trending, what pet owners and lovers like, the challenges pet owners encounter, most common pet issues and advice on how to care for pets.
Learning more about the pet world will enable you to write like an expert.
You will have not only the right terminologies in mind, but also some statistics and facts on issues trending in that industry.
You will also be able to make the right judgment regarding what voice, tone and mood to use or bring out in your writing.
Check Reviews and Comments
The readers’ comments and reviews on online platforms regarding the product or issue you’re writing about can help you develop content that’s relevant and captivating to your audience.
Readers tend to express themselves freely in the comments and reviews sections, and you will identify critical and sensitive issues that readers like discussing or would want to know more about.
Comments and reviews are often shallow and lack in-depth details and facts, so it’s important that you carry out some research on the issues discussed.
Find some authoritative sites that provide an analysis of the issues.
Further research will give you facts to back your position or the suggestions you offer in your article.
As you craft your piece of written art, don’t forget to remind your readers why they are reading your content.
They are reading to have their concerns addressed, they are reading to get an answer to a question, and they are reading because the piece of content is focused solely on what they need and not on what you-the writer- needs.
Indeed your reader is king!